Shopify is one of the most popular e-commerce platforms in the world, powering over 1.7 million online stores. But having a Shopify store is not enough to succeed in the competitive online market.
You also need to have a Shopify landing page that captures the attention and interest of your visitors and persuades them to take action.
A landing page is a standalone web page that is designed for a specific purpose, such as promoting a product, offering a discount, collecting an email address, or generating a lead. It’s different from your homepage or product page because it has a single focus and a clear call to action.
A landing page can help you:
- Increase your conversion rate by providing relevant and compelling information to your visitors
- Grow your email list by offering an incentive or a lead magnet in exchange for their contact details
- Boost your sales by showcasing the benefits and features of your products or services
- Reduce your bounce rate by matching the expectations of your visitors from the source they came from
- Test and optimize your marketing campaigns by measuring the performance of different landing page variations
But how do you create a Shopify landing page that gets results? In this article, we will share some best practices and examples for building high-converting landing pages for your Shopify shopping website.
Best Practices for Building a Shopify Landing Page
There are many factors that can affect the success of your landing page, such as the design, the copy, the offer, and the audience. However, there are some general principles that you should follow to create an effective landing page.
Here are some of them:
- Know your goal. Before you start designing your landing page, you should have a clear idea of what you want to achieve with it. Do you want to sell a product, collect an email address, or generate a lead? Having a specific and measurable goal will help you craft your landing page accordingly.
- Know your audience. You should also have a clear understanding of who your target audience is and what their pain points, needs, and desires are. This will help you create a landing page that speaks to them and offers them the solution that they are looking for.
- Use a catchy headline. Your headline is the first thing that your visitors will see on your landing page, so it should be able to capture their attention and interest. Your headline should be clear, concise, and relevant to your offer. It should also communicate the main benefit or value proposition of your offer.
- Use persuasive copy. Your copy is the text that explains your offer and convinces your visitors to take action. Your copy should be informative, engaging, and emotional. It should also address the objections and questions that your visitors might have and provide social proof and credibility to back up your claims.
- Use high-quality images. Images can help you illustrate your offer and make your landing page more appealing and attractive. You should use images that are relevant, professional, and high-resolution. You should also use images that show your product in use or demonstrate the outcome of using your product.
- Use a clear call to action. Your call to action (CTA) is the button or link that tells your visitors what to do next on your landing page. Your CTA should be prominent, visible, and easy to click. It should also use action-oriented words that convey urgency and value.
- Simplify your design. Your landing page design should be simple, clean, and consistent with your brand identity. You should avoid cluttering your landing page with unnecessary elements that might distract or confuse your visitors. You should also use white space, contrast, and hierarchy to guide your visitors’ eyes toward the most important parts of your landing page.
- Test and optimize. You should always test different versions of your landing page to see which one performs better. You can use tools like Google Analytics or Shopify’s native analytics to measure the traffic, conversions, and revenue of your landing pages. You can also use tools like Shogun or ConvertFlow to create and test different landing page variations easily.
Examples of Shopify Landing Pages
To inspire you further, here are some examples of Shopify landing pages that follow the best practices mentioned above.
Beardbrand
Beardbrand is a Shopify store that sells beard grooming products for men. Their homepage is designed like a landing page that guides visitors towards taking a quiz to get personalized product recommendations.
Pretty Litter
Pretty Litter is a Shopify store that sells subscription cat litter. Their product landing page is designed like a long-form sales letter that explains the features and benefits of their product in detail.
Some Pretty SEO
Some Pretty SEO is a Shopify store that sells an ebook on SEO for e-commerce. Their ebook landing page is designed to collect email addresses in exchange for a free chapter of the book.
Conclusion
A Shopify landing page can help you attract and convert more visitors into leads and customers for your online store. By following the best practices and examples shared in this article, you can create high-converting landing pages that get results.
If you need help with creating or optimizing your Shopify landing pages, you can use tools like Shogun or ConvertFlow to design, test, and launch your landing pages quickly and easily.
These tools integrate seamlessly with Shopify and allow you to create beautiful and effective landing pages without coding.
